This project, provides training seminars for public and private health care and education personnel to increase understanding of the culture of poverty in order to improve the effectiveness of health interventions with low income Californians. These trainings outline best practices for conveying health messages and motivation for behavior change such as smoking cessation to low income communities. Keys for reaching this population are discussed including how to address competing needs and self-esteem perceptions that frustrate healthy life habits among the poor, how to deal with risk-taking behaviors as a way of life, low literacy material development and the critical importance of taking a family approach to healthy living.
For more information, please contact [email protected]
